Shooting Residential Exteriors:

The importance of beautiful images for the custom home builder cannot be underestimated. A high-quality photography portfolio lets potential clients see finished projects, room additions, and transformations, and it highlights the level of skill and attention to detail the builder delivers. Thoughtful images communicate craftsmanship, material choices, and spatial flow in a way words alone cannot.

Timing and composition matter. Photographing a home at the perfect time of day—golden hour exteriors, soft late-afternoon light inside—accentuates architectural lines, textures, and landscaping, while minimizing harsh shadows. Exterior shots taken when the light flatters façades and plantings convey the intended mood and scale of the design. Interior images shot with balanced natural and supplemental light reveal true color, finish quality, and the careful coordination between architect and builder.

A strong photographic portfolio serves multiple business needs:

• Sales and lead generation: High-quality visuals build trust quickly and help prospective clients imagine themselves in similar spaces.

• Marketing and branding: Consistent, professional imagery elevates the builder’s brand and differentiates it in a competitive market.

• Project documentation: Photographs record construction outcomes and craftsmanship for future reference, awards, and publications.

• Collaboration showcase: Images demonstrate successful partnerships with architects, landscape designers, and interior designers, reinforcing the builder’s ability to execute a shared vision.

Below are a couple of examples of homes photographed at the ideal time of day. These images showcase beautiful architecture and pristine landscaping, clearly demonstrating what the architect and builder envisioned. Each photograph captures materiality, proportion, and the relationship between structure and site—providing an authentic, persuasive portrait of the builder’s work. To see more of our work or to schedule a photoshoot please visit our website.  www.normansizemore.com

Beautiful Spaces:

Interior designers are happiest when they can design every room in a home — it lets them build a cohesive story, room by room. Here are a few shots from a home we photographed for Marsha Jones. The playful yet perfectly functional mud room, the serene master bath, and the transitional hallway that links living spaces all flow together with thoughtful restraint and tasteful execution. More to come from this beautiful project. To see more of our work or to schedule a photoshoot please visit our website.  www.normansizemore.com

Eclectic Lower Level:

We photographed a home for interior designer Marsha Jones.  The home is a beautiful transitional design.  Every room is perfect, calm and relaxing to be in.  For the lower level the client wanted something “fun”.  Marsha delivered.  Leather swivel chairs, set in deep shag carpet over a washed planked flooring flank a large L shaped sectional and a triad of custom iron round coffee tables.   Large antique maps are framed behind glass as serve as art.  Three evenly spaced custom mirrors are designed and framed to mimmic large windows from an Art Deco period office/warehouse.  Purpose bespoke iron shelving with period items  set the tone and contrasted by pair of late 1960’s swivel chairs set in 1970 bright orange shag carpet.

A large wet bar and wine refrigerator are waiting for quest to arrive, as one can attempt to match skill and talent on the completion grade Brunswick ping pong table.  Certainly the entire space doubles as a conversation piece.  More to come.  Please visit our website.  www.normansizemore.com

Leslie Stern & Geno Benvenuit:

Archiving some older photoshoots this morning.  Photographers know you can never do this without taking a peek. I came across these from 2015.  This beautiful high-rise condo was meticulously constructed by Gene Benvenuti.  Incredible craftsmanship. This tasteful transitional interior design is by  Leslie Stern whose work here is timeless.  More to come.  Please visit our website.  www.normansizemore.com

Chicago Office Break Room:

Sometimes the most overlooked spaces tell the clearest stories. Key Interiors has a knack for turning a simple office break room into a purposeful, inviting pause in the workday. This remodel presents an open, clean, highly functional kitchen and break area that balances utility with refined simplicity.

A few details stand out: the bulletproof metal barstools and high-top tables read industrial and durable while keeping the space approachable for quick meals or coffee breaks. The exposed concrete pillar—neatly painted yet still bearing its construction battle scars—anchors the room, adding texture and authenticity that complements the modern finishes.

The mothers’ room preserves the exposed brick from the original structure, integrating a sink and usable counter area to make the space genuinely practical. An oversized chair, soft carpet, and thoughtfully placed wall art introduce warmth and comfort, turning a necessary room into one that feels considered and calm.

Photographically, these elements create strong visual contrast: hard metals and concrete against soft textiles and warm brick, wide open sight-lines tempered by intimate nooks. It’s a reminder that well-designed workplace amenities can be both functional and beautiful—spaces that invite people to linger, recharge, and return to work refreshed.  To see more of our work or to schedule a photoshoot please visit our website.  www.normansizemore.com

Landscapes and Hardscape:

Visiting a Kings Landscaping project we photographed last summer. The goal: showcase fresh landscaping and meticulous hardscape—and it delivers.

The driveway and sidewall stood out immediately. The raised wall doubles as bench seating, perfect for a quick break during yard work or a pause with a drink while detailing the car. Simple, thoughtful, and beautifully executed.

Out back, the transformation is extensive: a full outdoor kitchen, dining and seating areas, integrated music and TV, and a massive gas-lit fireplace that makes the space cozy on cool nights. Every element feels intentional, designed for gathering and long evenings outdoors.  An amazing project from start to finish. More images coming soon.

To see more of our work or to schedule a photoshoot please visit our website.   www.normansizemore.com

Beautiful Interior Photography:

We love shooting interiors. Our job is to translate what your eye sees into images that reveal structure, texture, materiality and detail — the elements that define great architecture and design. A fine architectural photograph doesn’t just record a space; it honors the design intent and communicates it clearly to potential clients, editors, and collaborators.

Technical accuracy matters. Overexposed windows, crushed shadows, and poorly lit dark spaces erase the subtleties designers and builders worked so carefully to achieve. Those mistakes aren’t just aesthetic; they undermine the credibility of the work and make it harder for prospective clients to appreciate the craft on display.

Effective interior photography requires:

• Lighting strategy tailored to the room, balancing natural window light with controlled artificial sources so both highlights and shadow detail are preserved.
• Careful exposure and lighting needed to retain texture and depth without creating unrealistic results.
• Precise composition that emphasizes lines, proportions, and focal details the way a trained eye would.
• Post-processing that refines tonality, corrects perspective, and enhances — not alters — the original design.

When architects, interior designers, and custom home builders invest in professional imagery done right, they get more than pretty pictures. They get visual tools that showcase craftsmanship truthfully, attract the right clients, and support marketing, publications, and portfolios. If your work depends on being seen — and seen correctly — photography should elevate it, not obscure it.  To see more of our work or to schedule a photoshoot please visit our website.  www.normansizemore.com