Unlike any other medium today, NOTHING is as revealing as a
photograph. Ever since Joseph Nicephore
created the first image in France in the early 1820's photography has been the
most accurate method of capturing a moment in time.
Think how important that has been to those that have done
so… photographs of people and places…how important it is - or should be - to
you the creative professional, interior designer, custom home-builder, or
architect.
Even more important than the photograph is the professional
who you choose to create it for you. The
image should be stunningly beautiful, yet accurate and involving to the
viewer. You want it to be looked at,
studied and admired. It should be something that represents what it is you have
worked so hard to design, build or create.
It should not be a ‘snapshot’.
So often is the case that there are those who put 110% of
themselves into every nuance of a particular project… then when it comes time
to 'capture' what they have worked so hard to produce they cut corners having
it photographed. 'Oh, I know someone
with a good camera' is the phrase I hear most often.
One becomes a professional in the creative field from a
desire and passion to make a statement, taking time and patience to hone their
skill, to excel at their craft. It is
even more so with photography. A skilled
photographer must have an in depth knowledge of lighting, composition, and
exposure. Combining these will create
YOUR moment in time, an image that will make a prospective client inquire about
YOUR services.
A photograph should:
- Highlight
your wide range of talents
- Compliment
your portfolio
- Enhance
your marketing
- Not
need an apology
