Shooting Retail:

Shooting retail interiors demands two complementary strengths: the ability to render the overall architectural layout with clarity and scale, and the skill to isolate and flatter smaller displays and products without breaking the visual continuity of the set. For a recent Canada Goose retail shoot, the brief called for seamless consistency between wide interior views and tighter display/product images so the full gallery reads as one cohesive story.

Key objectives

• Preserve consistent color temperature and directional light between wide and tight shots.

• Maintain the same tonal balance, contrast, and shadow behavior so close-ups feel like natural extensions of the room.

• Show product detail and texture while keeping the brand’s elevated, premium aesthetic intact.

Below are some samples from the shoot. To see more of our work, please visit our website. www.normansizemore.com

Elegant Food Court Dining:

The food court seating area felt bespoke at every turn. Custom wood paneling wrapped the space in warm, tactile detail, while solid hardwood recessed ceiling beams drew the eye upward and established a strong architectural rhythm. Matching hardwood window columns framed views outward and reinforced a cohesive material palette. Cafe tables with rich hardwood surfaces paired with comfortable leather chaises, balancing durability with understated luxury. Large, custom-made chandeliers hung as focal points—their scale and craftsmanship elevating the dining experience and casting a flattering, ambient light across the room. The combination of refined materials, careful joinery, and thoughtful lighting created an environment more akin to a boutique restaurant than a conventional market food court—an ideal subject for images that celebrate texture, form, and atmosphere. To see more of our work please visit our website. www.normansizemore.com

Charming Dinning Room:

We photographed this remodeled bungalow a couple years ago for an interior designer. My favorite space was the dining room. The designer raised and refashioned the fireplace so it could be easily seen from the dining table, turning a functional element into the room’s focal point. The cut Art Deco hardwood surround was painted white, as were the baseboards and crown molding, preserving the home’s original character while giving the space a fresh, updated feel. Bespoke wall coverings add texture and charm, completing a room that balances historic detail with contemporary sensibility. To see more of our work, please visit our website. www.normansizemore.com

Fine Art & Interior Design:

In addition to fine custom furniture, the interior design features an extensive fine art collection that elevates the space with texture, form, and craftsmanship. Hand-blown glass pieces—each with unique color gradients and organic contours—catch and refract light, creating dynamic focal points throughout living and circulation areas. Sculptures and statues, carefully scaled to their settings, provide three-dimensional anchors that balance the room’s proportions and draw the eye along sightlines. Framed wall-relief art introduces tactile depth and subtle shadow play, offering a quiet, tactile counterpoint to smoother surfaces.

The fireplace is a central sculptural element: a mantel carved from black jade that reads as both monument and jewel. Its deep, polished surface absorbs and reflects light with a dense, lustrous quality, contrasting the warmth of flame and the lighter materials around it. Together, these art elements are integrated strategically—grouped, lit, and positioned—to reinforce architectural rhythm, define activity zones, and create a layered, cohesive composition that feels curated yet lived-in. To see more of our work, please visit our website. www.normansizemore.com

Luxury Master Suite:

There is really no need to take time describing fine interior design. The shot of this master suite says it all very well.

Clean lines, layered textures, and a restrained palette come together to create a space that reads as both timeless and intimate. Natural light sculpts the room, highlighting handcrafted details and material contrasts—the soft weave of a wool rug against the crisp geometry of the custom painted millwork, the warm glow of colorful tones beside cool stone.

This image captures the room’s balance of function and sanctuary. The bed anchors the composition with understated luxury, while preserving serenity. Architectural rhythm—recessed ceilings, aligned sightlines, and proportioned openings—reinforces calm, while artful accents add character without competing. It’s just so well done. To see more of our work, please visit our website. www.normansizemore.com

Chicago Condo Patio:

We photographed two near-North Side Chicago condos remodeled by JMD Builders. Beyond the meticulous interior renovations, JMD opened up an expansive patio designed for year‑round city living. The space is set up for sunbathing and late‑afternoon lounging, features a two built‑in fire element for crisp autumn evenings, and provides an intimate setting for twilight dinners in summer. Durable grilling space and comfortable seating make it easy to cook burgers and watch the game or a movie outdoors. Thoughtful landscaping and lush plantings surround the terrace, softening the urban backdrop and creating a private, garden‑like retreat. It’s a versatile, beautifully composed outdoor room—an ideal extension of condo living in the heart of the city. Some favorites below. To see more of our work please visit our website. www.normansizemore.com

Canada Goose - Oakbrook:

Just a couple of weeks ago, we had the opportunity to work with the staff at Canada Goose. This was, without question, one of the most pleasant and organized commercial shoots we have ever done. The team’s preparation, clear communication, and attention to detail made every step efficient and enjoyable — from lighting and wardrobe to timing and on-set coordination. Their professionalism was refreshing and allowed us to focus fully on capturing the clean, elevated images their brand deserves.

Below are just a few of our favorites from the shoot. Please visit our website to see more of our work. www.normansizemore.com

Bespoke Pantry by Benvenuiti & Stein:

This pantry was photographed 14 years ago during a shoot at a North Shore estate for Benvenuti and Stein. We were there to capture the kitchen, family room, and master bedroom — wide room shots were the priority and this pantry wasn’t even on the shot list. When I opened the doors to take a quick peek, I was so impressed that I photographed it for my personal website.

Geno loved the images and used them too. From that point on I make a point of photographing one of Geno’s pantries whenever possible. They’re beautifully constructed, spacious, and highly practical — the kind of detail that elevates an interior and rewards the extra frame. To see more of our work please visit our website. www.normansizemore.com

Four Seasons Breakfast Area:

One of my favorite recent shoots — a Four Seasons breakfast area photographed during a late-summer rain.

I would normally have rescheduled to capture clearer skies, but the scene stopped me. The rain softened everything outside: saturated greens, darkened stone, and the gentle sheen on foliage that reads beautifully through glass. Shooting from inside, the composition invites the viewer to linger — the cozy interior foregrounded against an atmosphere that feels both intimate and expansive.

There’s something transporting about a breakfast table while rain falls beyond: it suggests quiet mornings, slow coffee, and a pause that could be Seattle in summer or an English garden just outside the window. The overcast light removed harsh contrasts, giving soft tonal transitions across the room. The wet landscape brought deeper color saturation and texture that contrasted with the calm, warm interior finishes, adding character and a subtle narrative to the frame. To see more of our work, please visit our website. www.normansizemore.com

Financial Office Conference Room:

The importance of a comfortable conference room cannot be underestimated, especially in finance. This traditional office conference room by Key Interiors demonstrates why. Natural and layered lighting creates a bright, focused environment that keeps attendees alert and engaged. Bespoke built-in cabinets and a generous counter surface provide practical workspace and a polished place to present coffee and refreshments without interrupting flow. An integrated refrigerator ensures drinks stay cold during long meetings and video calls, eliminating distractions and downtime.

Large executive-style leather armchairs introduce both comfort and authority, encouraging productive discussion while reinforcing a professional image. The careful material choices and restrained palette convey confidence and stability—qualities clients and partners expect from a financial firm. Thoughtful details and purposeful amenities make this room not just attractive, but strategically functional: it supports clear communication, sustained attention, and the calm rigor that financial decision-making demands.  To see more of our work, please visit our website. www.normansizemore.com

Modern Kitchen Design -

It’s been a long week!  Wrapping up the day, we wanted to showcase this contemporary kitchen by Mobili Mobel.  We have photographed several projects featuring their fine cabinetry, and superb ergonomics, and this one ranks among our favorites.  Below are a few favorites from the shoot.  To see more of our work, please visit our website. www.normansizemore.com

Tudor Revival Foyer:

This stately Tudor home in Northern Illinois, featured this magnificent foyer.  Created by fine hardwood panels, marble tile black and white floors, plaster walls, and a sweeping staircase.  What a fine example of a beautifully restored home.  More to come.  To see more of our work, please visit our website. www.normansizemore.com

Shooting Vertical Compositions:

Quite often, the most compelling way to showcase exquisite architecture or interior design is not with an expansive room shot, but with a simple vertical image. A well-composed vertical crop focuses attention and strips away distraction and let materiality, proportion, texture, and craft speak clearly.

Why verticals work

• Concentration of detail: Vertical framing invites the viewer to study the surfaces and finishes—wood grain, plaster texture, joinery, tile patterns—elements that can be lost in wider views.

• Emotional intimacy: A close, vertical view can feel more personal—like a discovered moment—sparking curiosity about the rest of the space.

• Versatility for editorial and social: Vertical images fit magazine covers, editorial spreads, and mobile-first platforms, making them useful both in print and for marketing.

In short, a simple vertical can be as powerful as an entire-room image. It intrigues, clarifies, and celebrates the finer points of design—often leaving the viewer wanting to see more.

To see more of our work, please visit our website. www.normansizemore.com

Elegant Home Dining:

This dining room is one of our favorites. The high-gloss finish carries across every surface, reflecting light and elevating the room’s polished aesthetic. A magnificent chandelier anchors the space above a stately, handmade hardwood dining table, paired with matching wooden chairs upholstered in supple leather. An antique buffet topped with bespoke marble completes the furnishings and complements the striking window treatments. The result is a refined, cohesive space that reads as a true work of art. Interior by Lauren Coburn. To see more of our work, please visit our website. www.normansizemore.com