Quite often, the most compelling way to showcase exquisite architecture or interior design is not with an expansive room shot, but with a simple vertical image. A well-composed vertical crop focuses attention and strips away distraction and let materiality, proportion, texture, and craft speak clearly.
Why verticals work
Concentration of detail: Vertical framing invites the viewer to study the surfaces and finishes—wood grain, plaster texture, joinery, tile patterns—elements that can be lost in wider views.
Emotional intimacy: A close, vertical view can feel more personal—like a discovered moment—sparking curiosity about the rest of the space.
Versatility for editorial and social: Vertical images fit magazine covers, editorial spreads, and mobile-first platforms, making them useful both in print and for marketing.
In short, a simple vertical can be as powerful as an entire-room image. It intrigues, clarifies, and celebrates the finer points of design—often leaving the viewer wanting to see more.
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