Someone once told me “If you keep doing what you’re doing, you’ll keep getting what you’re getting”. How simple, yet how true.
This year I have met many new clients… most of whom are tired of ‘getting what their getting’ so to speak and have taken aggressive steps to enhance, and reinvigorate their businesses. Change can come in many forms....a fresh look, an updated website, professional photographs, pricing and policy reviews, etc.. Those that have taken these positive steps not only feel good about the changes but, are now beginning to see results from the fruits of their labors.
One client in particular really stands out in my mind. Her new website and portfolio is consistently wowing those that take a peek. I was in a meeting with her and a prominent magazine editor, who was visibly impressed by the beauty of her work. The editor stood their stunned as she was handed image after image from the portfolio. She remarked, “You should submit this for a feature editorial in our magazine." And so she did.
Custom home builders, architects, and even other designers are among those wanting to establish new relationships with this designer. Why? All because she was tired of getting what she was getting! She changed what she was doing and is now enjoying the benefits.
